A rising global commodity with natural strengths
Rosehip has gained remarkable attention across global markets in recent years, driven largely by its natural composition, sustainable cultivation potential and exceptional nutritional value. As one of the richest natural sources of vitamin C and a fruit high in antioxidants and essential fatty acids, rosehip has become a strategic raw material for the food, cosmetic and health industries alike. In 2023, the global rosehip market reached a value of 261 million USD, and projections indicate that it may grow to 443.9 million USD by 2033—an annual growth rate of 5.6%. This upward trend is fuelled by an accelerating global demand for natural, clean-label and bio-certified ingredients.
In the food industry, rosehip plays a prominent role in health teas, fortified syrups and functional food powders. Although the pandemic temporarily intensified interest in vitamin-rich products, the long-term driver behind the demand is the broader shift toward health-focused, natural immunity-supporting ingredients. Europe continues to stand out as a key market, particularly Germany and France, where herbal teas and natural extract-based products have a longstanding consumer base.
Cosmetic and health applications shaping market expansion
The cosmetic sector has rediscovered the value of rosehip seed oil, especially cold-pressed oil, which is exceptionally rich in omega fatty acids, antioxidants and naturally occurring retinoid-like compounds. These properties give rosehip oil outstanding regenerative and skin-rejuvenating effects, making it a cornerstone ingredient in premium natural skincare. Demand is particularly strong in Asia—most notably South Korea and Japan—and in North America, where sustainable and organic skincare categories are expanding at a rapid pace. In these regions, rosehip oil is no longer seen as a niche ingredient but a central component in anti-aging and skin-renewal formulations.
In the pharmaceutical and health sectors, rosehip extracts are valued for their antioxidant capacity and potential anti-inflammatory effects. They are widely used in capsules, tablets and products designed to support joint health. Although the pandemic period briefly elevated interest in immune-boosting botanicals, today the more enduring trend is the shift toward natural, minimally processed raw materials. Scientific research increasingly highlights rosehip’s role in reducing oxidative stress and supporting complementary therapies for certain musculoskeletal conditions, reinforcing its position as a versatile botanical ingredient.
Global trends, key regions and future opportunities
The global rosehip market is shaped by both demand-side forces and supply-side dynamics. Europe and North America continue to represent major consumer markets, while Latin America—particularly Chile and Argentina—remains the dominant producer region. These countries supply large quantities of high-quality rosehip raw material at competitive prices, and their sustainable production practices align well with global consumer expectations.
Looking ahead, the market’s momentum is expected to strengthen further as natural, bio-based and vegan products continue to gain ground worldwide. Growth is not only driven by increasing demand for raw rosehip but also by broadening product diversification. Extracts, oils, powders, syrups and functional foods are reaching new consumer groups, and the cosmetic and nutraceutical sectors are showing particular appetite for innovation.
Overall, rosehip is positioned on a promising growth trajectory. Its alignment with global sustainability trends, combined with expanding industrial applications, suggests that the period up to 2033 will offer significant opportunities for companies capable of developing high-value, innovative rosehip-based products. The fruit’s versatility and rising market relevance make it an increasingly important agricultural commodity in the natural product economy.
